Grocery price comparison in Australia

Search everyday products in Grocero (milk, bread, chicken) and compare Coles and Woolworths prices side by side, with unit pricing and the best price marked.

Grocery price comparison in Australia comes down to one question: for the products you actually buy, which supermarket is cheaper this week? A December 2025 CHOICE survey found the same 20-item basket ranged from $72.41 to $100.04 depending on the store. Grocero answers that question in one search: type a product, see each store's price side by side with unit pricing, and the best price marked.

Grocero compares Coles and Woolworths at launch, with ALDI next on the roadmap and more Australian banners to follow. Here's what comparing prices in the app actually looks like, using the staples Australians search most: milk, bread and chicken.

Search any product

Open the Browse tab and tap the search bar. Type any product, pick from your recent searches, or browse by category using the chips under the search bar (Dairy, Bakery, Meat and more).

Every result compares the same product across stores. No flipping between the Coles and Woolworths apps, no catalogue reading.

Example 1: Milk

Milk is the classic CHOICE basket staple (full cream, 2L) and one of the highest-frequency grocery buys in Australia. In Grocero:

  1. Type milk (or full cream milk 2L for a tighter match)
  2. Open the result that matches the pack size you buy
  3. Read the price for each store on one screen: Coles and Woolworths, each with its own row
  4. Check the unit price (per litre) next to each price, so a bigger bottle is not falsely "cheaper"
  5. Look for the BEST PRICE tag. Grocero marks the store that genuinely wins
  6. Tap + to add it to your list

Searching milk in Grocero: Coles and Woolworths prices side by side, unit price per litre, and the BEST PRICE tag on the cheaper store.

Example 2: Bread

Pack sizes vary more with bread (toast loaf vs sandwich loaf), so unit price does the heavy lifting:

  1. Search bread or toast bread and pick the loaf style your household buys
  2. Compare the shelf price and the price per 100g across both stores
  3. Add the winner with +

Searching bread in Grocero: shelf prices plus unit price per 100g, with BEST PRICE on the cheaper store.

Example 3: Chicken

Chicken prices move around more week to week than milk. A quick search catches a price gap before you commit to a recipe:

  1. Search chicken (or chicken mince / chicken breast)
  2. Confirm the weight (500g vs 1kg) so you're comparing the same pack
  3. Use unit price when pack sizes differ, then add to list

Searching chicken in Grocero: BEST PRICE and unit pricing across Coles and Woolworths.

What's on every product screen

Every comparison in Grocero gives you the same four things:

  • A price row for each supported store: the same product, side by side
  • Unit pricing on every comparison, so pack-size tricks never win
  • The BEST PRICE tag on the store that genuinely wins for that product
  • Specials shown honestly: the discount and old price, so you can check whether a promotion actually beats the other store's everyday price. The ACCC's 2024-25 supermarket inquiry found some "was/now" specials used inflated reference prices. Here's how to spot the weak ones

Product screen in Grocero: Coles, Woolworths and ALDI prices with unit pricing, a special discount, and add-to-list on each store.

Product screen in Grocero: BEST PRICE tag on the cheapest store, with unit pricing across Coles, Woolworths and ALDI.

And one thing you won't see: guesses. If a product match is uncertain, Grocero shows nothing rather than a wrong price. Missing beats wrong, always.

More supermarkets over time

The majors come first, ALDI next, then the other banners Australians actually shop (IGA, Harris Farm Markets, and more as matching quality allows). ALDI is the most requested addition for good reason: that same CHOICE survey put ALDI's basket at $72.41 against $98.98 at Woolworths and $100.04 at Coles. Until it lands in Grocero, our guide to ALDI vs Coles vs Woolworths prices covers how the three compare.

Search, unit price and BEST PRICE work the same way as each store is added. No new habit per banner.

From one product to the whole shop

Searching milk, bread and chicken answers "where is this cheaper?" The weekly win is usually the basket: add everything you need, then compare full-list totals at each store, and switch your whole basket to the cheaper store in one tap.

That flow is covered here: See how basket comparison works.

Frequently asked questions

How do I compare grocery prices in Australia with Grocero?

Open the Browse tab, search a product (start with milk, bread or chicken), and open a result. You'll see the price at each supported store on one screen, with unit pricing and a BEST PRICE tag on the store that wins. Tap + to add items to your list and compare a full basket.

Which products should I search first?

Staples you buy every week: milk, bread and chicken are the highest-frequency Australian grocery searches, and they're where week-to-week price gaps quietly add up.

Which supermarkets does Grocero cover?

Coles and Woolworths at launch, ALDI next, then more Australian banners (including IGA and Harris Farm Markets) as we can match products accurately.

Is grocery price comparison free in Grocero?

Yes. Search, comparison and list features are free. Grocero is independent and not affiliated with any supermarket.

How is this different from reading a supermarket catalogue?

Catalogues promote one retailer's offers. Grocero compares the same product across stores so you can see who actually wins on price and unit price.

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